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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Weleda an ethical toothpaste brand? 

Founded in the 1920s, Weleda is a top-rated brand that produces beauty products, naturopathic medicine and toothpaste.

Within The Good Shopping Guide’s Ethical Toothpaste Sector, Weleda receives an above-benchmark score. As a result of its excellent score, Weleda is eligible for Ethical Accreditation, all it needs to do is apply. After receiving its application, The Good Shopping Guide would be able to offer Weleda the use of our logo and some advice on how to improve its score even further.

Do you want to find out how other popular brands compare against Weleda within the Ethical Toothpaste Sector? Visit the Toothpaste Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can teach you more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow in the footsteps of our top-rated brands such as Weleda and begin introducing more sustainable policies.

What makes Weleda a sustainable toothpaste brand?

As a top-scoring brand within The Good Shopping Guide, Weleda receives a top rating for the majority of our categories.

However, we are especially pleased with its top score for our Environmental Report category. On its website, it has an Our Responsibility page which links to information on sustainability, packaging and biodiversity.

Does Weleda test on animals?

Weleda firmly states on its website that it does not test on animals. Weleda also asserts that it does not sell its products in countries where animal testing is required by law. However, its toothpaste can be found in mainland China despite the country’s animal testing rules as toothpaste is exempt.

Why does Weleda receive a bottom rating for our Vegetarian/Vegan category?

As it has not yet received any certification to support its claim that its products are vegan, Weleda receives a bottom score in this category.

What can Weleda do to improve its score? 

Weleda’s above benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector is the result of an evaluation of multiple ethical criteria.

As it has a good score in the Ethical Toothpaste Sector we recommend that Weleda get in touch and apply for Ethical Accreditation. Once we receive its application, The Good Shopping Guide will offer Weleda the use of our logo and some advice on how to become even more ethical.

Were you aware that your Toothpaste brand could benefit from Ethical Accreditation? Our accredited brands can proudly display our logo on its products and advertisements, showcasing to consumers that it is ethical and sustainable. The Good Shopping Guide’s Ratings Tables can show you which other brands within the  Ethical Toothpaste Sector have achieved our ethics and sustainability certification. If you would like some more information, please contact us or complete a free initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating