Whole Earth

How ethical is Whole Earth?

Whole Earth is included in The Good Shopping Guide’s Jam and Spreads Ethical Ratings Table. In our Ratings Table, the brand obtains a below-benchmark Good Shopping Guide Ethical score and therefore is unfortunately not classified as an Ethical brand.

Are you interested in seeing how Whole Earth rates against other brands within the Ethical Jams and Spreads sector? Visit the Jams and Spreads Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Whole Earth do?

Whole Earth was founded in 1967 and produces a range of Nut butters, cereals and drinks. Whole earth focuses on the bigger picture and how change can be made whilst providing delicious healthy food. Whole Earth was acquired by parent company Intersnack Group GmbH/Pfeifer & Langen KG in 2024.

In what areas does Whole Earth perform well? 

The brand received a top rating in some aspects of our assessment areas. This includes Environmental Report, Animal Welfare and Political Donations.

How could Whole Earth rate higher on our Jam and Spreads Ethical Ratings Table? 

Whole Earth could improve its rating by obtaining certification for its vegetarian and vegan products and by eliminating the use of palm oil.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.