Whole Earth

How ethical is Whole Earth?

Whole Earth is a brand of soft drinks with an above-benchmark score on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table. With a satisfactory GSG score, Whole Earth can be considered an ethical brand.

Whole Earth hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products. We encourage other companies in the Soft Drinks sector to follow Whole Earth’s example and adopt more ethical policies and practices.

What does Whole Earth do?

Whole Earth was started in 1967 when brothers Craig and Gregory Sams opened an organic, vegetarian, macrobiotic restaurant in London called Seeds. They then created Whole Earth, a company that would bring organic food to the masses, from peanut butter to the UK’s first organic cornflakes.

In which areas does Whole Earth perform well?

We found no criticisms relating to; Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments,  therefore Whole Earth scores well across these criteria.

What can Whole Earth do to improve its score?

The above benchmark score that Whole Earth is awarded on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table is the result of an evaluation of multiple ethical criteria.

As Whole Earth already receives a top score in the Ethical Soft Drinks sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Whole Earth will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier.  If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.