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Will’s Vegan Store

How ethical and sustainable is Will’s Vegan Store? 

Will’s Vegan Store is an ethical shoes brand, owned by the company Will’s Vegan Shoes Ltd. It’s a small company with a strong ethical and sustainability focus, and meets our Ethical Benchmark. Compare Will’s Vegan Store to other shoe and trainer brands in our Ethical Shoes and Trainers Ratings Table. Additionally, you can find out more about the Shoes and Trainers sector and the ethical issues the industry faces in our comprehensive editorial on Ethical Shoes and Trainers.

Is Will’s Vegan Store sustainable? (The importance of Environmental Reporting)

Will’s Vegan Store has an Ethics & Sustainability page, which explains how the company was founded to be an ethical vegan shoe company and also details various sustainability achievements through the years, such as becoming carbon-neutral and plastic-free. This is a small company with good ethical ethos so it has earned a top rating for our Environmental Report research category.

Are Will’s Vegan Store shoes made with Sustainable Materials?

Will’s Vegan Store has a few pairs of shoes made with recycled or sustainable materials, such as recycled cotton, recycled plastic bottles, and recycled polyester. Although not all its products are sustainable, for a small company, the brand sells a good range of shoes that are made with sustainable materials.

Are Will’s Vegan Store shoes Cruelty-Free?

Will’s Vegan Store shoes are all Vegan, and therefore no animal materials are used to make these shoes.

Will’s Vegan Store and why a Code of Conduct matters

Will’s Vegan Store mentions some working rights on its Ethics & Sustainability page, such as working hours, time off and annual leave policies, equal pay, anti-discrimination, agency worker protection, and health and safety. However, this policy doesn’t cover all aspects that a satisfactory Code of Conduct should, but it does recognise most of the key issues, so receives a middle rating from The Good Shopping Guide. We encourage Will’s Vegan Store and all ethical shoe brands to clarify and expand on their Code of Conducts, so that consumers and investors can hold brands to account for their actions relating to their supply chains and workers, and people vulnerable to employment crime, slavery or trafficking.

How could Will’s Vegan Store improve its Good Shopping Guide Ethical Rating?

Though Will’s Vegan Store already has a great Ethical Rating, we encourage all brands to keep improving their ethics and sustainability policies and initiatives. Will’s Vegan Store could see its Ethical Rating improve even further, if it expanded its Code of Conduct to protect workers in all scopes of its supply chain.

This brand could also increase its ranking by applying for Ethical Accreditation with The Good Shopping Guide, the process of which would involve an even more in-depth and comprehensive analysis of the brand and parent company.

If your shoes and trainers brand values ethics and sustainability, why not check out The Good Shopping Guide‘s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Sustainable Materials


  • Fossil Fuels



  • Animal Welfare


  • Vegan Options



  • Armaments


  • Code of Conduct


  • Political Donations


  • Ethical Trading Schemes


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating