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Ethical brand ratings and accreditation since 2001

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Wilton London

How ethical is Wilton London?

Wilton London is included in The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table. In our Ratings Table, the brand obtains a satisfactory Good Shopping Guide ethical score and thereby passes our ethical criteria as a good ethical brand. We encourage other Laundry detergent companies to follow Wilton London’s lead and implement more ethical rules and procedures.

Are you interested in seeing how Wilton London rates against other brands within the Ethical Laundry Detergent Sector? Visit the Laundry Detergent Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Wilton London do?

Wilton London was founded in 2015 with an aim to create cleaning products that smell nice. Wilton London’s products are created with a range of essential oils and botanical scents to make home and laundry smell amazing. Not only does the brand sell Laundry liquid but also fabric conditioner, multi surface cleaning and washing up liquid. Wilton London is a B-corp certified brand made in the UK that qualifies for The Good Shopping Guide’s Ethical Accreditation.

In what areas does Wilton London perform well? 

Wilton London performs well in many areas of business. It receives a high score for its Environmental Report as the brands About page states its products are free of ‘nasties’ as well as using biodegradable formulas in recycled bottles. There is also a page outlining that Wilton London is carbon Neutral. Wilton London’s products are Vegan society certified and do not include any Toxic chemicals.

How could Wilton London rate higher on our Laundry detergents Ethical Ratings Table? 

Wilton London is eligible for Ethical Accreditation due to its satisfactory score according to The Good Shopping Guide, this is examined by looking at The Environment, Animals and People within a company and how much the brand considers this. Learn more about how we rate.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.



Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


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