Wine Gums

How ethical is Wine Gums?

Wine Gums is a brand owned by Mondelēz International which has a below-benchmark score on The Good Shopping Guide’s Ethical Sweets Ratings Table. Although Wine Gums has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Wine Gums if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Sweets sector and see how other brands score in our Ethical Sweets Ratings Table.

What does Wine Gums do?

Wine Gums make chewy pastille sweets which were introduced by Maynards in 1909. Despite the name, Wine Gums do not contain alcohol and are fruit flavoured.

In which areas does Wine Gums perform poorly?

Wine Gums was marked down under our criteria for GMO as its parent company, Mondelēz International, states that it believes GMO ingredients are safe to use. Mondelēz states that it still uses animal testing where required by law, so receives a bottom rating for Animal Welfare.

Mondelēz donated over $322k in recent election cycles so Wine Gums gets a poor rating for this criterion. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Wine Gums’ record

Wine Gums’ parent company, Mondelēz International, has been accused of not coming through on its promise to scale back its presence in Russia during the Ukrainian war. The company has also come under fire for contributing to deforestation and child labour through its supply chain due to a lack of transparency surrounding its cocoa sources.

There have been numerous other claims made against Mondelēz relating to child labour, land-grabs, use of harmful pesticides and destruction of forests for soya production.

In which areas does Wine Gums score well for its ethics?

Wine Gums’ parent company, Mondelēz International, has a report entitled ‘Snacking Made Right’ which includes lots of environmental targets, giving it a good score for its Environmental Report.

We found no criticisms of Wine Gums relating to Nuclear, Fossil Fuels or Armaments so it scores well for these criteria.

How can Wine Gums improve its ethical rating?

The below-benchmark score that Wine Gums is awarded on The Good Shopping Guide’s Ethical Sweets Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Wine Gums has some issues to resolve, including  its use of GMO ingredients, support for animal testing and political donations. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Wine Gums some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.