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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable are Wotsits? 

Wotsits is included in The Good Shopping Guide‘s Crisps Ethical Ratings Table. Wotsits has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation.

Are you interested in seeing how Wotsits rates against other brands within the Ethical Crisps sector? Visit the Crisps Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Wotsits do?

Wotsits is a popular Crisp brand owned by PepsiCo, the brand was founded in 1970 with its classic cheese flavour but has since expanded to flamin’ hot, prawn cocktail and sizzling steak. Wotsits is one of Walkers many crisp brands operating in the UK.

For which criteria does Wotsits perform poorly? 

Pepsi, the maker of Wotsits and the business that admitted to using GM components in some of its products, faced criticism for its position on genetic modification. As a result, the brand receives a bottom rating in the Genetic Modification category.

Pepsi also received a poor score for Animal Welfare and Political Donations due to their use of animal testing and regular political donations in the United States.

In what areas does Wotsits score well for its ethics?

Wotsits receives a top rating for Environmental Report, as PepsiCo has a detailed Sustainability Report with commitments to improving their environmental record. The public may see all of PepsiCo’s 2025 targets on the company’s website.

How can Wotsits improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Wotsits may improve its grade and meet our fundamental ethical requirements by removing all GMOs from its products and ceasing all political donations.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical  Crisps sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating