Yeo Valley

How ethical is Yeo Valley?

Yeo Valley is a brand of ice cream owned by Yeo Valley Ltd which has a good score on The Good Shopping Guide’s Ethical Ice Cream Ratings Table.

With a GSG score of 86, Yeo Valley can be considered an ethical brand. Yeo Valley hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ice Cream sector to follow Yeo Valley’s example and adopt more ethical policies and practices.

What does Yeo Valley do?

Yeo Valley began selling yoghurt in 1974, and launched the Yeo Valley organic brand in 1994. The brand produces a range of items from soups to milk and cheese.

In which areas does Yeo Valley perform well?

Yeo Valley performs well for being completely organic and GMO free. It also scores well across our criteria for Nuclear, Fossil Fuels, Animal Welfare, Political Donations and Armaments.

On top of this, Yeo Valley has been awarded top marks for our Ethical Innovator criterion due to its clear ethical ethos. Find out more about our ethical criteria.

What can Yeo Valley do to improve its score?

The above benchmark score that Yeo Valley is awarded on The Good Shopping Guide’s Ethical Ice Cream Ratings Table is the result of an evaluation of multiple ethical criteria.

As Yeo Valley already receives a top score in the Ethical Ice Cream sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Yeo Valley will be offered the use of The Good Shopping Guide Ethical Mark.

Yeo Valley could further improve its score by gaining vegetarian or vegan certification, and adding more robust targets and evidence of progress to its sustainability pages, as it currently only receives a middle score for Environmental Report due to a lack of detail.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.