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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is Yoni?

Yoni is a brand of period products which has a good score on The Good Shopping Guide’s Ethical Period Products Ratings Table.

With an above-benchmark GSG score, Yoni can be considered an ethical brand. Yoni hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark.

We encourage other companies in the Ethical Period Products sector to follow Yoni’s example and adopt more ethical policies and practices.

What does Yoni do?

Yoni was founded in 2014 by two Dutch women after they became aware that many period products were made of synthetic fabrics, and contained unnecessary chemicals and perfumes. Yoni makes a range of tampons and sanitary towels which are organic cotton and free of nasty additives.

In which areas does Yoni perform well?

Yoni products have certification from The Soil Association, so the brand gets a top score for our Organic criteria. Yoni is given a top rating for its Environmental Report, as it has an ‘Our Story’ page plus numerous blog posts which detail the brand’s commitment to sustainability.

We found no criticisms of Yoni relating to our criteria for; GM, Nuclear Power, Fossil Fuels, Animal Welfare, Armaments, Irresponsible Marketing or Political Donations, therefore the brand scores well for these. Find out more about how we rate.

What can Yoni do to improve its score?

The above benchmark score that Yoni is awarded on The Good Shopping Guide’s Ethical Period Products Ratings Table is the result of an evaluation of multiple ethical criteria.

As Yoni already receives a top score in the Ethical Period Products sector, we encourage it to get in touch and apply for Ethical Accreditation, after which Yoni will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating