Superdrug

Is Superdrug an ethical vitamin and supplement brand? 

Superdrug is a well-known health and beauty retailer brand that produces vitamins and supplements.

Despite its popularity, Superdrug does not yet reach the minimum ethical benchmark within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector. As a result of its low score, Superdrug cannot be classified as an ethical vitamin and supplement brand.

Do you want to see how other popular brands compare against Superdrug? Have a look at the Vitamins & Supplements Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can teach you about the criteria that our top-rated brands have fulfilled in order to receive a top score.

The Good Shopping Guide encourages all brands to adopt more sustainable practices like our top-rated brands.

What does Superdrug receive a top rating for?

Superdrug is awarded a top rating for Nuclear, Armaments, Political Donations and Irresponsible Marketing categories, as it is not involved in any of these controversial activities.

Are Superdrug supplements cruelty-free?

Superdrug own-brand products have been certified by Cruelty Free International (CFI). Because of this, Superdrug receives a top rating for our Animal Welfare category.

Are Superdrug supplements vegan and organic?

Unfortunately, Superdrug receives a bottom rating for both our Organic and Vegetarian/Vegan categories. We hope that in the future it can improve upon this score.

What can Superdrug do to improve its score? 

Superdrug’ below benchmark score is the result of an evaluation of a variety of ethical criteria.

Although it has a below-benchmark score in the Ethical Vitamins & Supplements Sector, we still suggest that Superdrug get in touch and apply for Ethical Accreditation. Once we receive its application, The Good Shopping Guide will offer Superdrug some advice on how it can improve to become one of our best supplement brands.

Are you aware that your brand could benefit from Ethical Accreditation? Our accredited brands are able to proudly display our logo, showcasing to consumers that it is an ethical brand. Would you like to find out more? Please contact us or complete a free initial assessment form.