See how your brand compares with its competitors

The GOOD Shopping Guide readers aren’t just looking for quality products and services but companies and brands that support their beliefs. For many consumers, sustainability, ethical sourcing and social responsibility have become deciding factors in purchasing decisions, and businesses that fail to meet these expectations risk losing customer trust.

That’s why more and more companies are striving to meet The GOOD Shopping Guide’s Ethical Benchmark, setting themselves apart from competitors and proving their commitment to ethical business practices.

What Is The GOOD Shopping Guide Ethical Benchmark?

The GOOD Shopping Guide Ethical Benchmark is a trusted and independent measure of a company’s commitment to sustainability, animal welfare, human rights and corporate responsibility. Brands are assessed across various criteria, from their environmental impact to their supply chain ethics, allowing consumers to make informed choices. Those which score highly can achieve Ethical Accreditation, a certification that signals their dedication to doing business the right way.

Why Companies Are Working to Improve Their Scores

The rise of conscious consumerism means that ethical business practices are no longer optional -they’re essential. Companies are recognising that being ethical isn’t just good for the planet; it’s good for business. Here’s why brands are trying to improve their rankings in The GOOD Shopping Guide tables:

• Gaining Consumer Trust – Customers are becoming more selective, and a strong ethical score builds credibility and loyalty
• Standing Out from Competitors – A high ranking sets a company apart in a crowded market, appealing to conscious shoppers
• Future-Proofing the Business – Sustainability regulations are tightening, and companies that take action now will stay ahead of the curve
• Attracting Partnerships – Retailers and investors are prioritising ethical brands, making accreditation a valuable business asset

How does your brand compare? Search here to see the Ethical Brand Comparison table(s) for your product sector.

For 25 years, The GOOD Shopping Guide has been the trusted authority on ethical and sustainability ratings. Millions have used the comparison tables to identify brand scores on all sustainability, animal welfare and fair trade issues. Our Ethical Accreditation formally endorses those brands that reach our ethical benchmark standard. This is held as a badge of honour by 150+ companies including Octopus Energy and Aviva. This makes complex ethical choices easy for consumers, employees and businesses.