Pet Impact

How ethical is Pet Impact?

Pet Impact, an eco-friendly pet care brand owned by Lavender Flow Ltd, is one of The GOOD Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses. The brand receives a strong GSG Ethical Score of 98 in our Ethical Pet Grooming Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Pet Grooming sector to follow Pet Impact’s example and adopt more ethical policies and practices.

In which areas does Pet Impact perform well?

Pet Impact receives a top rating for our Environmental Report criterion, as the company publishes a detailed Impact Report outlining its environmental commitments, supply chain standards, and progress against sustainability targets. You can find out more information about Pet Impact’s sustainability initiatives on its website here.

The brand also has a clean record across our People-related criteria, with no criticisms found for political donations, armaments, irresponsible marketing, or public record criticisms.

What sets Pet Impact apart in pet grooming?

Pet Impact’s approach to sustainability extends across its full product range. The company holds certified ‘funding plastic recovery’ status, removing more plastic from the environment than it uses. Its ReSEAcled dog poo bags are made from ocean-recovered plastic, and the company is targeting the recovery of 13 million bottles’ worth of plastic by the end of 2026. All packaging is either recyclable or biodegradable.

Pet Impact donates 18% of its profits to Repurpose Global, funding waste management infrastructure in communities most affected by plastic pollution. The company also supports reforestation and rewilding projects through its membership with Mossy Earth, and has committed to reaching net zero by 2040. Pet Impact powers its operations with renewable energy and banks with ethical providers.

Pet Impact also sells a range of natural dog treats, which feature in our Ethical Cat & Dog Food Ratings Table.

How did Pet Impact attain Ethical Accreditation?

Pet Impact has attained Ethical Accreditation from The GOOD Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Pet Impact is subject to regular review to ensure the company maintains high ethical standards.

As a result, Pet Impact is permitted to use our GOOD Shopping Guide Ethical mark, which certifies the brand’s ethical status and allows consumers to recognise Pet Impact as an ethical brand.