Birra Moretti

How ethical and sustainable is Birra Moretti?

Birra Moretti is included in The Good Shopping Guide’s Beer, Lager & Cider Ethical Ratings Table. Even though Birra Moretti hasn’t yet acted in accordance with our moral standards, we have trust that ultimately it will do so and conduct itself in a more morally righteous way. By submitting an application for Ethical Accreditation, which entails a more extensive assessment and recommendations for ethical development, Birra Moretti may increase customer confidence.

More information on the issues that may be found in The Good Shopping Guide to Ethical Lager, Cider and Beer brands.  Then, in our Beer, Lager and Cider Ethical Ratings Table compare it to other brands.

What does Birra Moretti do?

Birra Moretti was founded in 1859 by Luigi Moretti. The beer brand is now exported to over 40 countries worldwide. The brand sells two different beers: one alcohol-free and the other, alcoholic. The beer brand has been owned by Heineken since 1996 (more on its history can be found here). 

For which criteria does Birra Moretti perform poorly? 

Low marks were given to Birra Moretti for Organic, Vegetarian/vegan, Genetic Modification and Public Record Criticisms. Organic and vegan beer options are not offered by the beer brand.

Past Criticisms of Birra Moretti’s ethical record

Birra Moretti’s ethical criticisms come from its parent company Heineken. Heineken was criticised for its contractor, Sider, being accused of having slave-like conditions for workers as well as being at fault by labour inspectors. Read more on this here.

Heineken also received a low score on the Corporate Information Transparency Index.

In what areas does Birra Moretti score well for its ethics?

For reporting on the Environment, Nuclear power, Animal Welfare, Political Donations, and Armaments, Birra Moretti obtains top marks. Heineken has a sustainability strategy that includes numerous long-term environmental goals, therefore earning Birra Moretti a top score.

How can Birra Moretti improve its Ethical Rating?

The Ethical Rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate and research brands for ethics.

Birra Moretti could apply for Ethical Accreditation for more detailed suggestions on how to improve.

By introducing an organic or vegan beer line, Birra Moretti may raise its rating and satisfy our core ethical standards. The brand should also consider how to improve its public perception and release a Genetic Modification Policy.

Why not check out The Good Shopping Guide‘s Ethical Accreditation if you work for or with a beer, lager or cider brand that places ethics and sustainability high on its priority list?

Contact us to learn more about The Good Shopping Guide‘s Ethical Accreditation, or complete our short form for an initial ethical evaluation.