Bottlegreen

How ethical is Bottlegreen?

Bottlegreen is a soft drinks brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table. Although Bottlegreen has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Bottlegreen if it applied for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement. Find out more about the ethical issues facing the Soft Drinks sector.

What does Bottlegreen do?

Bottlegreen is a soft drinks brand that was started by husband and wife Kit and Shireen Morris in 1989 to sell elderflower cordial at farmers markets and is now owned by SHS Group Ltd.

In which areas does Bottlegreen perform poorly?

Bottlegreen was marked down under our criteria for Organic and Vegetarian due to a lack of certification. It gets a middle rating for GM as the brand does not have a Non-GMO statement available but there is no evidence that it uses GMOs. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Bottlegreen’s record

Bottlegreen’s parent company, SHS Group, was recently given Ethical Consumer’s worst rating for their use of palm oil.

In which areas does Bottlegreen score well for its ethics?

Bottlegreen scores well for its Environmental Report, as SHS Group has a Responsible Business Report 2022 containing plenty of targets and evidence of progress.

We found no criticisms relating to; Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments,  therefore Bottlegreen scores well across these criteria. Find out more about how we rate.

How can Bottlegreen improve its ethical rating?

The below-benchmark score that Bottlegreen is awarded with on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Bottlegreen has some issues to resolve, including its lack of organic certification. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Bottlegreen some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.