Cafédirect

How ethical and sustainable is Cafédirect?

Cafédirect is a brand of coffee ranked, researched, and assessed by The Good Shopping Guide.  Cafédirect exceeds our Ethical Coffee benchmark and also ranks in the top percentile in many of our categories.

For more information on the ethical issues of this company please visit the Ethical Coffee from The Good Shopping Guide and see how additional brands score in our Ethical Coffee Ratings Table.

What is Cafédirect and what does it do?

Cafédirect is one of the UK’s first and largest Fairtrade hot drinks brands, with numerous products certified as Soil Association Organic.

On top of the Fairtrade social premiums the brand pays for its crops, it invests up to 50% of profits back into the grower communities the ingredients are bought from. To date, that pledge has translated into more than £30 million for suppliers, who receive not just funds, but real sustainable support via Producers Direct, Fairtrade, and Organic Premiums.

Where does Cafédirect score well as a brand ethically?

Cafédirect ranks among the top brands in the majority of our evaluation categories, including Animal Welfare, as well as Organic and Fairtrade coffee products.

Read more about our methodology here.

How can Cafédirect improve its Ethical Rating?

The Good Shopping Guide employs a variety of assessment criteria to determine whether a brand is ethical and eligible for Ethical Accreditation. Cafédirect scores are calculated using these criteria for all its surveyed categories.

To continue developing its ethical rating, the company can apply for and receive Ethical Accreditation.

Why not inquire about The Good Shopping Guide’s Ethical Accreditation if your company grows, roasts, or sells ethically and sustainably produced coffee beans or grounds? Alternatively, fill out our brief initial evaluation form for businesses, brands, and goods.