Cantu

How ethical is Cantu?

Cantu is a brand of hair care products which has an above-benchmark score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table and is therefore considered and ethical brand.

Find out more about the ethical issues facing the Ethical Shampoo & Conditioner sector.

What does Cantu do?

Cantu is an Italian hair care brand for textured hair, designed to enhance curly, coily and wavy hair.

In which areas does Cantu score well for its ethics?

We found no criticisms relating to GM, Nuclear Power, Fossil Fuels, Animal Welfare, Armaments, Irresponsible Marketing or Political Donations, so Cantu scores well for these criteria.

How can Cantu improve its ethical rating?

The above-benchmark score that Cantu is awarded with on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

Despite meeting our ethical benchmark, Cantu still has some issues to resolve, including its lack of certification or an Environmental Report. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Cantu some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.