Earthborn

How ethical is Earthborn?

Earthborn is a brand of home and trade paints which has been given the UK’s first licence of the Ecolabel for indoor paints and varnishes.

Earthborn has been given a below-benchmark score on The Good Shopping Guide’s Ethical Paint Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Earthborn make progress in future.

Read more about the issues facing the Ethical Paint sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Earthborn perform poorly?

Earthborn was given a bottom rating for our Nuclear Power and Fossil Fuels criteria as parent company, Gordon Products produces parts for both of these industries. Find out more about how we rate by exploring our ethical criteria.

In which areas does Earthborn score well for its ethics?

Earthborn is given a top score for our Toxic Chemicals Policy and Animal Welfare criteria. We found no criticisms of Earthborn relating to Armaments or Political Donations, so it scores well for these criteria.

How can Earthborn improve its ethical rating?

The below-benchmark score that Earthborn is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Earthborn has some issues to resolve including its involvement in the Fossil Fuels industry.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.