Elvive

How ethical is Elvive?

Elvive is a brand of hair care products which has a below-benchmark score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table. Although Elvive has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

Find out more about the ethical issues facing the Ethical Shampoo & Conditioner sector.

What does Elvive do?

Elvive is a brand which makes a range of hair care products including formulae enriched with linseed oil and UV filters. The brand is now owned by L’Oréal.

In which areas does Elvive perform poorly?

Elvive was marked down under our criteria for Animal Welfare as the brand’s parent company, L’Oréal, features on PETA’s list of companies that do test on animals, despite claiming that it does not use animal testing. It also scores poorly for GM, as L’Oréal signed a deal to develop a biosynthetic ingredient.

Find out more about how we rate by exploring our ethical criteria.

In which areas does Elvive score well for its ethics?

Elvive’s parent company, L’Oréal, has a booklet named ‘L’Oreal for the Future’ with targets for 2030 and 2050, and evidence of progress, so Elvive scores well for its Environmental Report.

We found no criticisms of Elvive relating to; Genetic Modification, Nuclear Power, Fossil Fuels or Armaments, so it scores well for these criteria.

How can Elvive improve its ethical rating?

The below-benchmark score that Elvive is awarded with on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Elvive has some issues to resolve, including its involvement in animal testing and support for GM ingredients. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Elvive some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.