Firefly

How ethical is Firefly?

Firefly is a soft drinks brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table. Although Firefly has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Firefly if it applied for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement. Find out more about the ethical issues facing the Soft Drinks sector.

What does Firefly do?

Firefly is a brand of botanical soft drinks made using natural ingredients. Firefly is owned by Purity Soft Drinks Ltd.

In which areas does Firefly perform poorly?

Firefly was marked down under our criteria for Organic and Vegetarian due to a lack of certification, and gets a bottom score for its Environmental Report as there is no information available. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Firefly’s record

We found no past criticisms of Firefly.

In which areas does Firefly score well for its ethics?

We found no criticisms relating to; GM, Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments, therefore Firefly scores well across these criteria. Find out more about how we rate.

How can Firefly improve its ethical rating?

The below-benchmark score that Firefly is awarded with on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Firefly has some issues to resolve, including its lack of a sustainability report. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Firefly some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.