Is Guinness an ethical beer, lager and cider brand?
Produced by Diageo, Guinness is a well-known brand of beer. However, due to its low score within The Good Shopping Guide’s Ethical Beer, Lager and Cider sector, Guinness is a below-benchmark brand.
To see how other popular beer brands within the Ethical Beer, Lager and Cider sector compare against Guinness, you can visit the Beer, Lager and Cider Ethical Ratings Table. Our Ratings Table can teach you more about the criteria that a brand has to meet to achieve reaching our minimum ethical benchmark.
All below benchmark brands are encouraged by The Good Shopping Guide to follow the example set by our top-rated brands and introduce more ethical policies before applying for Ethical Accreditation.
What does Guinness receive a bottom rating for?
Unfortunately, Guinness receives a bottom rating for Political Donations as Diageo has donated significant sums in recent U.S. election cycles, which goes against our criteria.
Guinness also receives a bottom rating for Public Record Criticisms, due to issues with Diageo’s social and environmental practices.
What can Guinness do to improve its score?
Guinness’ below benchmark rating within The Good Shopping Guide’s Ethical Beer, Lager and Cider sector is the result of a calculation of multiple ethical criteria.
Your Beer, Lager and Cider brand could benefit from Ethical Accreditation as it would become easily recognised by consumers as an ethical company to shop with. The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Beer, Lager and Cider sector have achieved our ethics and sustainability certification. For more details on what applying for Ethical Accreditation involves, contact us or fill out a rapid initial sustainability assessment form.
Ethical performance in category
GSG score
GSG category benchmark
Ethical Rating
Environment
-
Environmental Report
Acceptable
-
Genetic Modification
Poor
-
Organic
Poor
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan Verified
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Poor
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating