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Ethical brand ratings and accreditation since 2001

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Irwin’s

How ethical is Irwin’s?

Irwin’s is a bread brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Bread Ratings Table. With a low GSG score, Irwin’s cannot be considered an ethical brand.

We encourage Irwin’s to look to high-scoring brands in the Ethical Bread sector and follow their example by adopting more ethical policies and practices.

What does Irwin’s do?

Irwin’s was originally founded in 1912 in County Armagh as a grocery retailer and is now Northern Ireland’s largest independent bakery.

In which areas does Irwin’s perform well?

We found no criticisms relating to GM, Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments therefore Irwin’s scores well across these criteria. Find out more about our ethical criteria.

In which areas does Irwin’s perform poorly?

We found no evidence that Irwin’s offers sustainable packaging options, such as using recyclable or sustainable materials. The brand therefore receives a bottom rating in our Packaging criterion.

What can Irwin’s do to improve its score?

The below benchmark score that Irwin’s is awarded on The Good Shopping Guide’s Ethical Bread Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach the benchmark in the future, we would encourage Irwin’s to improve its packaging, cease its use of palm oil, and gain some organic certification in order to improve its score. If Irwin’s applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our ethical mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

61
65

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Acceptable

  • Genetic Modification

    Acceptable

  • Organic

    Poor

  • Fossil Fuels

    Good

  • Palm Oil Free

    Poor

  • Packaging

    Poor

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating