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Ethical brand ratings and accreditation since 2001

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Kenco

Is Kenco an ethical coffee brand?

Founded in 1923, Kenco is a British instant coffee brand owned by Keurig Dr Pepper, Inc. Kenco sells a variety of products such as instant granulated coffee, Tassimo coffee pods and coffee sachets.

Unfortunately, Kenco places low down on The GOOD Shopping Guide’s Ethical Coffee Ratings Table due to its poor score and therefore cannot be classed as an ethical brand.

The Ethical Coffee Ratings Table shows how Kenco scores against other brands and can help you to learn more about what criteria needs to be met to be classed as an Ethical Coffee brand. By improving upon its rating, Kenco would appear to be a more reliable brand, as many consumers seek products and services that are more ethical.

What does Kenco score well for?

Kenco scores well for its Environmental Report. JDE Peets, Kenco’s direct parent company shares its sustainability strategy on its website, which shows the brand’s sustainability targets for future years. Its priorities include Responsible Sourcing, Sustainable Packaging and Climate Action.

What does Kenco receive a bottom score for?

Kenco unfortunately receives a bottom score for our Organic and Fairtrade categories. In order for a brand to receive a top rating in the Organic category, one or more of its products has to be approved by an independent organic certification body. We encourage Kenco to seek out certification from a trusted authority, such as the Soil Association.

What would help Kenco to improve its score? 

Kenco’s score on the Ethical Coffee Ratings Table is the result of The GOOD Shopping Guide’s calculation of multiple ethical criteria. In order to reach our minimum ethical benchmark and see its place on our table improve, Kenco has to improve upon a couple of issues. This includes working on its Animal Welfare, Fairtrade and Organic ratings.

Do you own or work for an ethical coffee brand? Perhaps you roast, farm or sell single-origin beans or grounds, or have a strong traceability policy back to your suppliers? Perhaps you only use Fairtrade beans, organic beans, and truly care about serving quality coffee at all instances in the supply chain. Get in touch or fill out our super quick initial assessment form to get the process started.

Ethical performance in category

0

GSG score

20
65

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Organic

    Poor

  • Fossil Fuels

    Good

  • Packaging

    Poor

Animal

  • Animal Welfare

    Poor

People

  • Armaments

    Good

  • Irresponsible Marketing

    Poor

  • Political Donations

    Poor

  • Fairtrade

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating