Skip to content

Ethical brand ratings and accreditation since 2001

Back to table

McCoy’s

Does McCoy’s produce ethical and sustainable crisps? 

Created in the 1980s, McCoys is a brand which produces a variety of ridge-cut crisps. Within The Good Shopping Guide’s Ethical Crisps sector, McCoy’s has a below benchmark score, making it a bottom-rated brand.

Do you want to see how other well-known crisp brands rank against McCoy’s within the Ethical Crisps sector? Visit The Good Shopping Guide’s Crisps Ethical Ratings Table. From our ratings tables you can discover more about the criteria we use to assess each brand.

What does McCoy’s receive a top rating for?

As a high-scoring brand, McCoy’s receives a top rating in most of The Good Shopping Guide’s categories. These include Political Donations and Animal Welfare.

However, we are especially pleased with its top score for our Environmental Report category. McCoy’s parent brand Intersnack Group has a Sustainability Report which contains evidence of progress and future targets. The targets include a goal for packaging, reducing carbon emissions and reducing waste.

What can McCoy’s do to improve its score? 

The ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

We encourage McCoy’s to improve its record in all areas where it receives either a middle or bottom rating. For instance, McCoy could improve its rating by introducing organic certified products into its range.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a crisp company that places ethics high on its priority list?

Contact us to learn more, or complete our short form for a Free Initial Assessment.

Ethical performance in category

0

GSG score

61
65

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Acceptable

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

  • Palm Oil Free

    Poor

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan Verified

    Acceptable

People

  • Armaments

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Acceptable

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating