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Ethical brand ratings and accreditation since 2001

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Prima

Is Prima an ethical and sustainable fridge-freezer brand? 

Launched in 1899, Prima is a below-benchmark brand within The Good Shopping Guide’s  Ethical Fridges and Freezers sector.

Would you like to find out how Prima compares to other brands within the Ethical Fridges and Freezers sector? Visit The Good Shopping Guide’s Fridges and Freezers Ethical Ratings Table.  From our Ratings Table, you can gain further insight into the criteria that our top-rated brands have fulfilled in order to reach our minimum ethical benchmark.

What does Prima receive a top rating for?

Prima receives a top rating for Armaments, Animal Welfare and Human Rights due to the brand’s lack of negative records.

What can Prima do to improve its score? 

Prima’s score within The Good Shopping Guide’s Ethical Fridges and Freezers sector is the result of an assessment of multiple ethical criteria.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category

0

GSG score

73
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Poor

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Code of Conduct

    Poor

  • Political Donations

    Good

  • Human Rights

    Good

Other

  • Ethical Accreditation

    Poor

  • Other Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating