Eco Friendly Fridge Freezers
Which fridge freezer brands are the most ethical and sustainable? For the answer, see our Ethical Fridge Freezers Ratings Table to compare brands’ ethical scores.
Eco Friendly Fridge Freezers
Ethical issues to consider before buying an energy-efficient fridge freezer
The Good Shopping Guide has been independently researching and rating brands on ethical and sustainability criteria since 2001. Fridge freezers are one of the most energy-intensive household appliances, running continuously every day of the year. With the UK’s leading fridge freezer brands varying widely in their ethical and environmental performance, choosing the right brand matters as much as choosing the right model.
Our fridges and our freezers improve our food hygiene standards. They preserve our food and prevent us from creating too much food waste. However, they can also be energy-guzzlers if you are not using an energy-efficient fridge freezer. Our guide discusses the benefits of purchasing an eco-friendly fridge freezer. It also investigates the ethical issues behind the UK’s leading fridge freezer brands.
It is crucial to consider the ethics of the fridge freezer brands you purchase from. Some of the UK’s leading fridge freezer brands are involved in unethical practices such as poor environmental reporting, human rights abuses, and involvement in military activity. It is not worth purchasing an eco-friendly fridge freezer from an unethical company. The benefits of the product may be outweighed by the bad environmental practices of the brand.
Our Ethical Fridge Freezers Ratings Table gives you all the information you need to choose an eco-friendly fridge freezer from an ethical brand. Be reassured that your purchase is not harming the planet or people. The most ethical fridge freezer brands can be found in the green section of the table. Our research assesses brands across Environment, Animals, and People criteria — see our How We Rate page for full details of our methodology.
Are fridge freezers bad for the environment?
Fridge freezers are some of the only appliances that need to be switched on 24 hours of the day. This increases their overall energy consumption and the carbon emissions associated with energy usage. A study from the University of Birmingham states that the cooling industry is responsible for 10% of global CO2 emissions. We therefore recommend purchasing an eco-friendly fridge freezer to minimise your carbon footprint.
Beyond energy consumption, the refrigerant gases used inside fridge freezers can themselves be a significant environmental concern. Hydrofluorocarbons (HFCs) — which were banned in new domestic fridge freezers sold in the EU from 2015 — have a global warming potential thousands of times greater than CO2. When purchasing a new fridge freezer, look for models using natural refrigerants such as isobutane (R600a), which have a far lower environmental impact. Brands such as Miele clearly state that their refrigeration products are HFC-free.
American-style fridge freezers, which have the freezer beside the fridge rather than above or below it, are particularly bad for energy efficiency. According to the Energy Saving Trust, these types of fridge freezers can cost up to three times more to run. This means they are not only using a lot more energy, but they will also cost you a lot more in electricity bills. Avoid these models if you want to find an energy-efficient fridge freezer.
Some fridge freezer brands fall short on environmental policies. Some brands refuse to be transparent about their environmental impact. Out of 30 brands assessed, only 16 brands received a top rating for their Environmental Report. Check our Ethical Fridge Freezers Ratings Table for more information about the environmental impact of fridge freezer brands. This is very disappointing, and we hope to see many fridge freezer brands improve their environmental commitments in the future. Choose from brands that receive a top rating for their Environmental Report if you want to purchase an eco-friendly fridge freezer from a brand that clearly shows its commitment to tackling climate change.
Our research: fridge freezer brands and unethical practices
The Good Shopping Guide’s independent research into the sector reveals other unethical practices that many fridge freezer brands are involved in. If you want to purchase from ethical fridge freezer brands, avoid these brands.
Several fridge freezer brands are involved in the defence and weapons industry. This means that some brands are selling military equipment to governments or military organisations, either directly or through a subsidiary of their parent company. These brands have been marked down under our Armaments category. This includes brands such as LG, Beko, Blomberg and Grundig.
Fortunately, there are also ethical options, including CDA, which was the first kitchen appliance brand to achieve Ethical Accreditation from The Good Shopping Guide.
Supply chains and conflict minerals
Beyond the environmental and armaments issues, the supply chains behind fridge freezers raise further ethical concerns that are often overlooked. Electronic components in home appliances — including circuit boards, compressors, and motors — can contain minerals such as tantalum, tin, tungsten, and gold, collectively known as conflict minerals. These are frequently mined in regions such as the Democratic Republic of the Congo, where extraction has been linked to human rights abuses and armed conflict. The Good Shopping Guide’s research found that several fridge freezer brands have no conflict mineral policy at all, meaning consumers have no assurance that the components in their appliances are free from these supply chain risks. When choosing a fridge freezer, look for brands that demonstrate supply chain transparency and have published credible conflict minerals policies. Our Ethical Fridge Freezers Ratings Table helps you identify which brands are making progress in this area.
Our advice: how to find the most energy-efficient fridge freezer
Fridge freezers are more energy efficient now than ever before. The European Commission estimates that fridge freezers will be 64% more energy efficient by 2030.
Look for the kilowatt hour (kWh) figure displayed on the product’s energy label when purchasing an energy-efficient fridge freezer. The higher the figure, the more energy a product uses. Simply compare different energy-efficient fridge freezer options and see which one has the lowest kWh figure.
Pay attention to the rating on the energy label, which is now ranked from A–G (with A being the best). The energy labelling system has recently been updated to be stricter on companies and encourage greater energy efficiency. Remember that a new D-rated product is similar to an old A+++ rating.
The energy efficiency rating is also assessed in relation to the size of the appliance. So, if you have two products with an A rating, the smaller model will be a more energy-efficient fridge freezer.
It is therefore important to buy a fridge freezer that suits your needs. Do not purchase one that is bigger than necessary, or you will be wasting energy and money. It is also worth considering the longevity and repairability of your appliance. Under the UK’s Right to Repair regulations, which came into force in 2021, manufacturers of domestic appliances are required to make spare parts available for up to ten years — supporting longer product lifetimes and reducing the environmental impact of premature replacement. When your old fridge freezer reaches the end of its life, ensure it is disposed of responsibly via a registered WEEE recycler, as the refrigerants inside must be safely recovered.
Ethical kitchen appliances: the bigger picture
Choosing an ethical fridge freezer is one part of building a more sustainable kitchen. The Good Shopping Guide has been independently rating kitchen appliance brands since 2001 across a range of categories. See our Ethical Cookers Ratings Table and Ethical Washing Machines Ratings Table to apply the same independent ethical criteria to your other large appliance purchases. For businesses in the kitchen and home sector that want their ethical credentials independently recognised, find out more about The Good Shopping Guide’s Ethical Accreditation.
See our Ethical Fridge Freezers Ratings Table to compare brands’ ethical scores.
The Good Shopping Guide has compiled a huge number of individual brand page articles, comprising of our exclusive and independent research, and detailing more information. Click on any brand name to read our in-depth research on the sustainability policies, certifications, practices and ethics of hundreds of brands.
Miele, Amica, CDA, Kenwood, Smeg, Swan, AEG, Belling, Electrolux, Lec, Montpellier, Prima, Stoves, Zanussi, Beko, Blomberg, Grundig, Fridgemaster, Hisense, Hotpoint, Indesit, Whirlpool, Bosch, Gaggenau, Neff, Siemens, Baumatic, Candy, Fisher & Paykel, Hoover, LG and Samsung.
Why should I consider the ethics of fridge freezer brands?
Some of the UK’s leading fridge freezer brands are involved in unethical practices including poor environmental reporting, human rights abuses, and involvement in the defence industry. Purchasing an eco-friendly fridge freezer from an unethical company can undermine the environmental benefits of the product itself. The Good Shopping Guide’s Fridges & Freezers Ethical Ratings Table helps consumers identify which brands combine energy efficiency with genuinely responsible and ethical business practices.
Are fridge freezers bad for the environment?
Fridge freezers are among the only household appliances that must remain switched on 24 hours a day, significantly increasing their energy consumption and associated carbon emissions. According to a study by the University of Birmingham, the cooling industry is responsible for around 10% of global CO2 emissions. Choosing an energy-efficient fridge freezer is therefore one of the most impactful steps consumers can take to reduce their household carbon footprint.
Why are American-style fridge freezers less energy-efficient?
American-style fridge freezers, which place the freezer beside the fridge rather than above or below it, are particularly energy-intensive. According to the Energy Saving Trust, these models can cost up to three times more to run than conventional designs. This makes them a poor choice for consumers seeking to minimise both energy bills and environmental impact. When shopping for an eco-friendly fridge freezer, opting for a conventional layout is an important consideration.
Which fridge freezer brands are involved in unethical practices?
The Good Shopping Guide’s research found that several fridge freezer brands are linked to the defence and weapons industry, including LG, Beko, Blomberg and Grundig, all of which received poor ratings in the Armaments category. Only 16 of the 30 brands assessed received a top rating for their Environmental Report, indicating a widespread lack of transparency around environmental commitments. Consumers are encouraged to consult the Fridges & Freezers Ethical Ratings Table for a full breakdown of each brand’s ethical record.
How do I find the most energy-efficient fridge freezer?
Look for the kilowatt hour (kWh) figure on the product’s energy label — the lower the figure, the less energy the appliance consumes. Energy ratings now run from A to G, with A being the most efficient. Bear in mind that ratings are assessed relative to the appliance’s size, so a smaller A-rated model will be more efficient than a larger one with the same rating. Avoid purchasing a fridge freezer bigger than you need, as oversized models waste both energy and money.
Which fridge freezer brands are the most ethical?
CDA tops The Good Shopping Guide’s Fridges & Freezers Ethical Ratings Table and was the first kitchen appliance brand to achieve Ethical Accreditation from The GOOD Shopping Guide, reflecting its recognised commitment to responsible business practices. Amica and Miele also perform strongly, both sitting above the benchmark. Consumers can consult the full table to compare all brands across criteria including environmental reporting, human rights, armaments, and codes of conduct.
Is CDA an ethical Fridges & Freezers brand?
CDA sits above the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well across most assessed categories, though its Environmental Report and Brand/Product Ethics both receive acceptable rather than top ratings. Holding Ethical Accreditation reflects the brand’s recognised commitment to ethical and sustainable business practices — CDA is the first kitchen appliance brand to achieve this accreditation from The GOOD Shopping Guide.
Is Amica an ethical Fridges & Freezers brand?
Amica sits above the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in areas such as its Code of Conduct, Animal Welfare, and Human Rights credentials, though it falls short in its Environmental Report. As a brand without Ethical Accreditation, applying for it could provide a meaningful and recognised way to formally demonstrate Amica’s commitment to ethical and sustainable business practices.
Is Miele an ethical Fridges & Freezers brand?
Miele sits above the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well across most assessed categories including its Environmental Report, Code of Conduct, and Human Rights credentials, though it falls short in its Political Donations rating. Without Ethical Accreditation, applying for it could offer Miele a meaningful and recognised means of formally validating its commitment to ethical and sustainable practices.
Is Belling an ethical Fridges & Freezers brand?
Belling sits above the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in areas such as its Code of Conduct, Animal Welfare, and Fossil Fuels credentials, though its Environmental Report and Human Rights ratings are both acceptable rather than top. As a brand without Ethical Accreditation, applying for it could provide a recognised means of formally demonstrating Belling’s commitment to ethical and responsible business practices.
Is Kenwood an ethical Fridges & Freezers brand?
Kenwood sits above the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well across most assessed categories including its Environmental Report, Animal Welfare, and Human Rights credentials, though its Code of Conduct receives an acceptable rating and it has attracted Other Criticisms. Without Ethical Accreditation, applying for it could offer Kenwood a recognised means of formally demonstrating its commitment to responsible and sustainable practices.
Is Lec an ethical Fridges & Freezers brand?
Lec sits above the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in areas such as its Code of Conduct, Animal Welfare, and Fossil Fuels credentials, though its Environmental Report and Human Rights ratings are both acceptable rather than top. As a brand without Ethical Accreditation, applying for it could provide a recognised way to formally validate Lec’s commitment to ethical and responsible business practices.
Is Montpellier an ethical Fridges & Freezers brand?
Montpellier sits above the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in areas such as its Animal Welfare, Fossil Fuels, and Human Rights credentials, though it falls short in its Code of Conduct rating and its Environmental Report receives an acceptable rather than top rating. Without Ethical Accreditation, applying for it could offer Montpellier a recognised means of formally demonstrating its commitment to responsible and ethical practices.
Is Smeg an ethical Fridges & Freezers brand?
Smeg sits above the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in areas such as its Animal Welfare, Fossil Fuels, and Human Rights credentials, though it falls short in its Environmental Report and its Code of Conduct receives an acceptable rather than top rating. As a brand without Ethical Accreditation, applying for it could provide Smeg with a recognised way to formally validate its commitment to ethical and sustainable practices.
Is Stoves an ethical Fridges & Freezers brand?
Stoves sits above the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in areas such as its Code of Conduct, Animal Welfare, and Fossil Fuels credentials, though its Environmental Report and Human Rights ratings are both acceptable rather than top. Without Ethical Accreditation, applying for it could offer Stoves a recognised means of formally demonstrating its commitment to responsible and ethical business practices.
Is AEG an ethical Fridges & Freezers brand?
AEG sits at the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in its Environmental Report, Animal Welfare, and Human Rights credentials, though its Code of Conduct, Political Donations, and Other Criticisms all receive acceptable rather than top ratings. Without Ethical Accreditation, applying for it could offer AEG a recognised means of formally validating its commitment to ethical and sustainable practices.
Is Electrolux an ethical Fridges & Freezers brand?
Electrolux sits at the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in its Environmental Report, Animal Welfare, and Human Rights credentials, though its Code of Conduct, Political Donations, and Other Criticisms all receive acceptable rather than top ratings. As a brand without Ethical Accreditation, applying for it could provide Electrolux with a recognised way to formally demonstrate its commitment to responsible and sustainable business practices.
Is Prima an ethical Fridges & Freezers brand?
Prima sits at the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in areas such as its Animal Welfare and Human Rights credentials, though it falls short in both its Environmental Report and Code of Conduct ratings. Without Ethical Accreditation, applying for it could offer Prima a recognised means of formally demonstrating its commitment to ethical and sustainable business practices.
Is Swan an ethical Fridges & Freezers brand?
Swan sits at the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in areas such as its Animal Welfare and Human Rights credentials, though it falls short in both its Environmental Report and Code of Conduct ratings. As a brand without Ethical Accreditation, applying for it could provide Swan with a recognised means of formally validating its commitment to ethical and sustainable practices.
Is Zanussi an ethical Fridges & Freezers brand?
Zanussi sits at the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table, performing well in its Environmental Report, Animal Welfare, and Human Rights credentials, though its Code of Conduct, Political Donations, and Other Criticisms all receive acceptable rather than top ratings. Without Ethical Accreditation, applying for it could offer Zanussi a recognised means of formally demonstrating its commitment to responsible and sustainable business practices.
Is Fridgemaster an ethical Fridges & Freezers brand?
Fridgemaster falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Environmental Report and Human Rights credentials, and its Code of Conduct receives an acceptable rather than top rating. Consumers seeking fridge freezer brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible alternatives.
Is Beko an ethical Fridges & Freezers brand?
Beko falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Fossil Fuels and Armaments ratings, while its Human Rights credentials and Other Criticisms receive acceptable rather than top ratings. Those seeking fridge freezer brands that do meet the ethical benchmark are encouraged to explore The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for better-rated alternatives.
Is Blomberg an ethical Fridges & Freezers brand?
Blomberg falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Fossil Fuels and Armaments ratings, while its Human Rights credentials and Other Criticisms receive acceptable rather than top ratings. Consumers seeking fridge freezer brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible alternatives.
Is Bosch an ethical Fridges & Freezers brand?
Bosch falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. While its Environmental Report and Code of Conduct both receive top ratings, the brand falls short in its Political Donations category and has attracted Other Criticisms, with its Human Rights credentials receiving an acceptable rating. Shoppers seeking fridge freezer brands that do meet the ethical benchmark can explore The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible options.
Is Gaggenau an ethical Fridges & Freezers brand?
Gaggenau falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. While its Environmental Report and Code of Conduct both receive top ratings, the brand falls short in its Political Donations category and has attracted Other Criticisms, with its Human Rights credentials receiving an acceptable rating. Those seeking fridge freezer brands that do reach the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for better-rated alternatives.
Is Grundig an ethical Fridges & Freezers brand?
Grundig falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Fossil Fuels and Armaments ratings, while its Human Rights credentials and Other Criticisms receive acceptable rather than top ratings. Consumers seeking fridge freezer brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible alternatives.
Is Hotpoint an ethical Fridges & Freezers brand?
Hotpoint falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Fossil Fuels and Armaments ratings, while its Human Rights credentials and Other Criticisms receive acceptable rather than top ratings. Shoppers seeking fridge freezer brands that do meet the ethical benchmark can explore The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible alternatives.
Is Indesit an ethical Fridges & Freezers brand?
Indesit falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Fossil Fuels and Armaments ratings, while its Human Rights credentials and Other Criticisms receive acceptable rather than top ratings. Those seeking fridge freezer brands that do reach the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for better-rated alternatives.
Is Neff an ethical Fridges & Freezers brand?
Neff falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. While its Environmental Report and Code of Conduct both receive top ratings, the brand falls short in its Political Donations category and has attracted Other Criticisms, with its Human Rights credentials receiving an acceptable rating. Consumers seeking fridge freezer brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible alternatives.
Is Siemens an ethical Fridges & Freezers brand?
Siemens falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. While its Environmental Report and Code of Conduct both receive top ratings, the brand falls short in its Political Donations category and has attracted Other Criticisms, with its Human Rights credentials receiving an acceptable rating. Shoppers seeking fridge freezer brands that do meet the ethical benchmark can explore The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible options.
Is Whirlpool an ethical Fridges & Freezers brand?
Whirlpool falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Fossil Fuels and Armaments ratings, while its Human Rights credentials and Other Criticisms receive acceptable rather than top ratings. Those seeking fridge freezer brands that do reach the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for better-rated alternatives.
Is Baumatic an ethical Fridges & Freezers brand?
Baumatic falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Political Donations category and has attracted Other Criticisms, while its Environmental Report and Code of Conduct receive acceptable rather than top ratings. Consumers seeking fridge freezer brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible alternatives.
Is Candy an ethical Fridges & Freezers brand?
Candy falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Political Donations category and has attracted Other Criticisms, while its Environmental Report and Code of Conduct receive acceptable rather than top ratings. Shoppers looking for fridge freezer brands that do meet the ethical benchmark can explore The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible options.
Is Fisher & Paykel an ethical Fridges & Freezers brand?
Fisher & Paykel falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Political Donations category and has attracted Other Criticisms, while its Environmental Report and Code of Conduct receive acceptable rather than top ratings. Those seeking fridge freezer brands that do reach the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for better-rated alternatives.
Is Hoover an ethical Fridges & Freezers brand?
Hoover falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Political Donations category and has attracted Other Criticisms, while its Environmental Report and Code of Conduct receive acceptable rather than top ratings. Consumers seeking fridge freezer brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible alternatives.
Is LG an ethical Fridges & Freezers brand?
LG falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short in its Human Rights credentials and has attracted Other Criticisms, while its Political Donations rating receives an acceptable rather than top rating. Those seeking fridge freezer brands that do meet the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for better-rated alternatives.
Is Samsung an ethical Fridges & Freezers brand?
Samsung falls below the benchmark on The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table. The brand falls short across multiple areas, including its Fossil Fuels, Armaments, Political Donations, and Human Rights credentials, and has attracted Other Criticisms. Consumers seeking fridge freezer brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Fridges & Freezers Ethical Ratings Table for more responsible alternatives.
How does The GOOD Shopping Guide's Ethical Accreditation complement other accreditations?
The GOOD Shopping Guide doesn’t replace existing certifications, it ensures your ethical credentials are clearly recognised so they are trusted by consumers. By appearing in our comparison tables, your brand reaches an audience that is actively seeking genuinely ethical options, while also being referenced by Google and AI search tools to enhance credibility and discoverability.
How is The GOOD Shopping Guide's Ethical Accreditation different from other accreditations?
Unlike many accreditations that focus mainly on compliance or internal audits, The GOOD Shopping Guide provides scored, research-led assessments across environment, people and animals. Our tables are consumer-facing and freely accessible, making it easy for shoppers and AI tools to compare brands based on verified performance, not just promises.
How does The GOOD Shopping Guide choose who is eligible for accreditation?
The GOOD Shopping Guide audits brands for their ethical impact across a variety of criteria in the human, animal and environment categories. We research the records of brands and their parent companies, and rate them across those criteria. If they are found to be above our benchmark, they are eligible to apply for Ethical Accreditation.
How can I apply for Ethical Accreditation?
You can apply for Ethical Accreditation if your brand is assessed as above our benchmark. Click on this link to fill out our online form, and our researchers will assess your brand’s viability for Ethical Accreditation.