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Ethical brand ratings and accreditation since 2001

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Superdrug

Are Superdrug’s cold remedies ethical and sustainable? 

Superdrug is a popular UK health and beauty retailer that receives a below-benchmark rating on The Good Shopping Guide’s Cold Remedies Ethical Ratings Table.

Do you want to find out how other popular brands compare against Superdrug within the Ethical Cold Remedies? Have a look at The Good Shopping Guide’s Cold Remedies Ethical Ratings Table.  Our Ratings Table can help you to learn more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

Does Superdrug have an Environmental Report?

Superdrug has a recent ‘Doing Good Feels Super’ report which contains targets for reducing carbon emissions and displays evidence of the company’s environmental progress. The report also contains goals for increasing the sustainability of Superdrug packaging.

As a result, Superdrug receives a top rating for our Environmental Report category.

Is Superdrug cold and flu medicine suitable for vegetarians?

Unfortunately, Superdrug receives a bottom rating for our Vegetarian/Vegan category. This is because its cold and flu products have not been certified by The Vegan Society or The Vegetarian Society.

What can Superdrug do to improve its score?

To improve its score, Superdrug needs to improve its rating for Organic, which would require the company to obtain organic certification for one or more products.

Did you know that your Cold Remedies brand may benefit from Ethical Accreditation? Our accredited brands proudly display our logo, highlighting to consumers that it is an ethical and sustainable brand. The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Cold Remedies sector have been awarded with the use of our ethics and sustainability certification. Would you like to find out more? Please get in touch or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

53
64

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan Verified

    Poor

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating