The Good Shopping Guide is delighted to announce that Green People, the pioneering sustainable skincare brand which was founded in 1997, has been awarded independent Ethical Accreditation for the 21st year in a row!
Green People offers a wide variety of certified organic and vegan products, which demonstrates the company’s commitment to creating eco-friendly products with minimal impact on the planet. This brand creates planet-friendly, natural skincare products, cosmetics, sun protection, haircare and more!
In the Sun Protection sector, coral reef degradation due to the use of certain toxic chemicals is a major issue, leading to the destruction of marine habitats. This ethically-accredited brand offers a solution to this concern by offering a range of reef-safe sun creams, which are free from chemicals known to be toxic to coral reefs.
This brand is also involved in charitable activities, which further reflects the brand’s ethical status. For instance, Green People works with three organisations with a focus on eco-conservation: World Land Trust and The Born Free Foundation.
Green People has also partnered with the Marine Conservation Society to advocate for protection for our oceans. This ethical skincare and beauty brand has currently raised £90,000 just from sun protection sales!
It’s important that brands work towards a Triple Bottom Line, not just chase after huge gains. Green People is a good example of how a brand can use its resources and profits to improve the Make Up, Sun Protection, Shampoo & Conditioner, Skincare, Self Tan, Toothpaste and Soap sectors.
The Good Shopping Guide is proud to work with a company that places ethics and sustainability at the forefront of its business practices. We encourage other companies to look to Green People as an example of what socially responsible businesses can achieve and congratulate this brand on its long-standing and ongoing commitments to the environment, animals and people.
See the Green People website for more information on the brand.
If your brand is interested in becoming Ethically Accredited with The Good Shopping Guide, you can fill out our Initial Assessment Form here.
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