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Ethical brand ratings and accreditation since 2001

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Is AATU an ethical company?

AATU, a sustainable cat and dog food brand owned by Inspired Pet Nutrition, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide ethical score in our Ethical Cat & Dog Food Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Cat & Dog Food sector to follow AATU’s example and adopt more ethical policies and practices.

How is AATU ethical and in which areas does this company perform well?

AATU performs well across many ethical criteria. Firstly, the brand receives 100% for our Animals category due to its strong stance against animal testing and commitment to Animal Welfare

The brand also offers products certified by The Vegetarian Society and offerings consumers sustainable plant-based snacks for their pets.

For more information on Vegan or Vegetarian diets for dogs, please see our article. The Good Shopping Guide does not offer veterinary advice to pet owners, please contact your pet’s vet before making any dietary changes.  

AATU was not found to be involved in unethical practices such as Political Donations and the production of Armaments and therefore receives a top rating for its clean record on these activities.

Additionally, due to its exemplary ethical practices, AATU receives a top rating in the Ethical Innovator criterion, which is only awarded to brands with the highest ethical standards.

What makes AATU so sustainable?

AATU has a range of sustainable initiatives that further the brand’s ethical status. The brand provides nutritious pet food made with high-quality meat and a mixture of vegetables, herbs, and botanicals. 

Moreover, AATU confirms that it does not use genetically modified ingredients in any of its products, which is reassuring for consumers that are concerned about the impact GMOs may have on their pet’s health.

How did AATU attain Ethical Accreditation?

AATU has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. AATU is subject to an annual review to ensure the company maintains high ethical standards.

As a result, AATU is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise AATU as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating