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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Admiral an ethical insurance brand?

Admiral, an insurance brand owned by Admiral Group PLC is one of The Good Shopping Guide’s top- scoring insurance companies within the Ethical Insurance sector. As it is an above benchmark brand, if Admiral were to apply for Ethical Accreditation it would be awarded with our prestigious Ethical Mark. This would help its investors and customers to recognise Admiral as an ethical brand..

To see where other brands rank against Admiral within the Ethical Insurance sector, visit the Ethical Insurance Ratings Table. The table can help you to find out more about the criteria that a brand needs to meet to reach our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow in the footsteps of our top-rated brands to adopt more ethical standards and apply for Ethical Accreditation.

What makes Admiral an ethical insurance brand?

Admiral receives a top score from The Good Shopping Guide for many of our categories including Environmental Destruction, Political Donations and Irresponsible Lending. The company also receives a top rating for Carbon Disclosure & Reduction Targets due to disclosing its Scope 1, 2, and 3 emissions and having clear goals for reducing its carbon emissions, with the ultimate aim of achieving Net Zero by 2040.

What does Admiral receive a bottom score for?

Though Admiral doesn’t receive a bottom rating in any of our categories, it does have a few middle ratings to work on. Admiral receives a middle rating for its Environmental Report and Responsible Investment Policy, which can both be improved with more detailed environmental commitments and tighter restrictions around investments.

What can Admiral do to improve its score? 

Admiral’s top score is the result of a calculation of multiple ethical research criteria carried out by The Good Shopping Guide.

We would encourage Admiral to work on its middle scores to see its position rise higher on the Ethical Insurance Ratings Table. However, if it applied, Admiral would be awarded with our Ethical Accreditation Mark, as it already has an above-benchmark rating.

Could your insurance brand benefit from Ethical Accreditation? Visit The Good Shopping Guide’s Ratings Tables to see which other brands have achieved this ethics and sustainability certification. Get in touch to get more information or fill out a rapid initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating