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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Admiral an ethical insurance brand?

Admiral, an insurance brand owned by Admiral Group PLC is one of The Good Shopping Guide’s top- scoring insurance companies within the Ethical Insurance sector. As it is an above benchmark brand, if Admiral were to apply for Ethical Accreditation it would be awarded with our prestigious Ethical Mark. This would help its investors and customers to recognise Admiral as an ethical brand..

To see where other brands rank against Admiral within the Ethical Insurance sector, visit the Ethical Insurance Ratings Table. The table can help you to find out more about the criteria that a brand needs to meet to reach our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow in the footsteps of our top-rated brands to adopt more ethical standards and apply for Ethical Accreditation.

What makes Admiral an ethical insurance brand?

Admiral receives a top score from The Good Shopping Guide for many of our categories including Environmental Destruction, Political Donations and Irresponsible Lending.

What does Admiral receive a bottom score for?

Though it doesn’t receive a bottom score in any of our categories, Admiral does have a few middle ratings to work on.

One of its middle scores is for our Carbon Disclosure and Reduction Targets category. Admiral’s Sustainability Report states that in recent years, it became a member of the Investors Group on Climate Change (IIGCC). The report says that Admiral will look “to adopt formal carbon intensity reduction targets” to align itself with the goals of the 2015 Paris Agreement, however, no targets can be found.

What can Admiral do to improve its score? 

Admiral’s top score is the result of a calculation of multiple ethical research criteria carried out by The Good Shopping Guide.

We would encourage Admiral to work on its middle scores to see its position rise higher on the Ethical Insurance Ratings Table. However, if it applied, Admiral would be awarded with our Ethical Accreditation Mark, as it already has an above-benchmark rating.

Could your insurance brand benefit from Ethical Accreditation? Visit The Good Shopping Guide’s Ratings Tables to see which other brands have achieved this ethics and sustainability certification. Get in touch to get more information or fill out a rapid initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating