Alberto Balsam

How ethical is Alberto Balsam?

Alberto Balsam is a brand of hair care products which has a below-benchmark score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table. Although Alberto Balsam has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

Find out more about the ethical issues facing the Ethical Shampoo & Conditioner sector.

What does Alberto Balsam do?

Alberto Balsam is a personal care brand that was launched in the 1950s and makes a range of hair products. The brand was previously owned by Unilever but was sold to Yellow Wood Partners in 2023.

In which areas does Alberto Balsam perform poorly?

Alberto Balsam was marked down under our criteria for Organic and Vegetarian/vegan Verified, as it does not sell any organic or vegan certified products.

Additionally, neither Alberto Balsam or Yellow Wood Partners offers any information on its sustainability initiatives or commitments. As a result, the brand receives a bottom rating in the Environmental Report criterion.

In which areas does Alberto Balsam score well for its ethics?

As no link was found to the Nuclear Power, Fossil Fuels or Armaments industries, a top rating has been awarded in these categories.

How can Alberto Balsam improve its ethical rating?

The below-benchmark score that Alberto Balsam is awarded with on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Alberto Balsam has some issues to resolve. The brand could improve its ethical rating by publishing sustainability commitments and introducing organic and vegan products into its range.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.