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Ethical brand ratings and accreditation since 2001

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Is Ariel laundry detergent ethical and sustainable? 

Owned by The Procter & Gamble Company, a large American consumer goods corporation, Ariel is a below-benchmark brand within The Good Shopping Guide’s Ethical Laundry Detergents sector.

Because Ariel does not meet the minimum ethical benchmark score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table, it is not yet considered to be an ethical laundry detergent brand. Because of this, Ariel is not eligible for Ethical Accreditation.  However, The Good Shopping Guide still encourages Ariel to contact us and apply. When we have received Ariel’s application, we will offer it some advice on how to enhance its score.

Are you interested in finding out how Ariel ranks against other brands within the Ethical Laundry Detergents sector? Have a look at the Laundry Detergents Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria our top-rated brands have fulfilled to achieve a top rating.

The Good Shopping Guide suggests that all brands start introducing more ethical and sustainable practices, taking inspiration from our top-rated brands.

Does Ariel have an Environmental Report? 

Ariel receives a top rating for The Good Shopping Guide’s Environmental Report category.

The Procter & Gamble Company, Ariel’s parent brand has a recent Citizenship Report which contains environmental and sustainability targets.

Is Ariel a vegetarian-friendly laundry detergent?

Unfortunately, Ariel receives a bottom rating in The Good Shopping Guide’s Vegetarian/Vegan category as it does not currently produce any vegetarian or vegan laundry detergents.

What can Ariel do to improve its score? 

Ariel’s below benchmark score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table is the result of an evaluation of multiple ethical criteria.

Because Ariel’s score does not currently meet the minimum ethical benchmark in the Ethical Laundry Detergents sector, it cannot be classed as an ethical brand. However, The Good Shopping Guide still suggests that it applies for Ethical Accreditation. When we have received Ariel’s application, we will offer it some tips on how to enhance its score and become a more ethical brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating