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Ethical brand ratings and accreditation since 2001

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Arm & Hammer

Is Arm & Hammer a sustainable toothpaste brand? 

Unfortunately, Arm & Hammer receives a below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector. As a result of its low score, it does not yet meet our minimum benchmark and cannot be classed as an ethical toothpaste brand.

Although it doesn’t quite reach our minimum benchmark, we still encourage Arm & Hammer to get in touch and apply for Ethical Accreditation. By applying, The Good Shopping Guide would be able to offer Arm & Hammer an assessment and some tailored advice on how to become a more ethical toothpaste brand.

Do you want to find see how other brands compare against Arm & Hammer within the Ethical Toothpaste Sector? Visit The Good Shopping Guide’s Toothpaste Ethical Ratings Table.  Our Ratings Table can help you to learn more about the criteria that our top-rated brands have fulfilled to meet our minimum ethical benchmark.

The Good Shopping Guide encourages all below-benchmark brands to follow in the footsteps of our top-rated brands and begin adopting more ethical policies.

Does Arm & Hammer use Genetically Modified ingredients?

On its website, Arm & Hammer has a statement about certain products being non-GMO. Although this statement is quite vague, the brand has no criticisms so receives a top rating for this category.

Is Arm& Hammer toothpaste cruelty-free?

When required by law, Charles & Dwight, Arm & Hammer’s parent company states that it tests on animals. Because of this, it receives a bottom rating for our Animal welfare category.

What can Arm & Hammer do to improve its score? 

Arm & Hammer’s low score within The Good Shopping Guide’s Ethical Toothpaste Sector is the outcome of an assessment of a variety of ethical criteria.

As it currently has a low score in the Ethical Toothpaste Sector we recommend that Arm & Hammer get in touch and apply for Ethical Accreditation. After receiving its application, The Good Shopping Guide will offer Arm & Hammer some advice on how to become a more ethical and sustainable toothpaste brand.

Did you know that your toothpaste brand may benefit from receiving Ethical Accreditation? The Good Shopping Guide’s Ratings Tables can show you which brands within the  Ethical Toothpaste Sector have achieved our ethics and sustainability certification. Our accredited brands proudly can display our logo, showcasing to consumers that its products are ethical and sustainable. Would you like some more information? Please contact us or complete a free initial assessment form.


Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating