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Ethical brand ratings and accreditation since 2001

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How ethical is Asahi?

Asahi is a brand of alcoholic drinks which has a below-benchmark score on The Good Shopping Guide’s Ethical Beer, Lager & Cider Ratings Table. Although Asahi has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Asahi if it applied for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Beer, Lager & Cider sector.

What does Asahi do?

Asahi is a Japanese beer brand which was originally founded as the Asahi Breweries in 1889.

In which areas does Asahi perform poorly?

Asahi was marked down under our criteria for GM as the Asahi Group’s 2023 Sustainability Report contains a ‘basic policy on genetic modification’ which heavily implies the use of GMOs. Asahi also gets a bottom score for our Organic and Vegetarian criteria due to a lack of certification.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Asahi’s record

Asahi Group was recently given a low score  from The Green Supply Chain Corporate Information Transparency Index for its environmental management of its supply chains in China. It was also rated ‘poor’ by The Palm Oil Scan app for its use of palm oil.

In which areas does Asahi score well for its ethics?

Asahi scores well for its Environmental Report as Asahi Group’s Integrated Annual Report 2023 contains an ‘Environmental Vision’ with lots of targets.

We found no criticisms of Asahi relating to;, Nuclear, Fossil Fuels, Political Donations or Armaments,  therefore the brand scores well for these criteria. Find out more about how we rate.

How can Asahi improve its ethical rating?

The below-benchmark score that Asahi is awarded with on The Good Shopping Guide’s Ethical Beer, Lager & Cider Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Asahi has some issues to resolve, including its use of unethical palm oil. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Asahi some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.


Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating