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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Astonish an ethical cleaning products brand? 

On The Good Shopping Guide’s Cleaning Products Ethical Ratings Table, Astonish has an excellent above-benchmark score.

Because of its top score within The Good Shopping Guide’s Ethical Cleaning Products sector, Astonish is considered an ethical cleaning products brand. As a result, Astonish is eligible for Ethical Accreditation.  To obtain Ethical Accreditation from The Good Shopping Guide, all Astonish needs to do is contact us and apply. When we have received Astonish’s application, we will offer the brand use of our ethical mark, as well as some tips on how to improve further.

Would you like to see how Astonish ranks against other cleaning product brands within the Ethical Cleaning Products sector? Visit The Good Shopping Guide’s Cleaning Products Ethical Ratings Table. From our Ratings Tables, you can find out about the criteria that a brand must meet in order to achieve a top rating.

The Good Shopping Guide recommends that all brands take inspiration from our top-rated brands like Astonish and begin introducing more ethical policies.

What makes Astonish such an ethical brand?

As a top-rated brand, Astonish receives a high score in the majority of our categories.

Astonish has been certified by The Vegan Society and The Vegetarian Society, awarding it with a top score in our Vegetarian/Vegan category. It also has a top score for Animal Welfare due to its certification from Cruelty Free International.

Does Astonish have an Environmental Report? 

Astonish has an ‘Eco Care’ page which discusses its cruelty-free and vegan status. However, there is not a lot of information about the brand’s environmental or sustainability targets and progress.

As a result, Astonish receives a bottom rating for this category.

What can Astonish do to improve its score? 

Astonish’s top score on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table is the outcome of an assessment of multiple ethical criteria.

Because Astonish already has an excellent score in the Ethical Cleaning Products sector, The Good Shopping Guide encourages it to apply for Ethical Accreditation. When we have received Astonish’s application, it will be offered the use of our ethical mark as well as some tips on how to improve its score.

Are you interested in finding out how attaining Ethical Accreditation could be beneficial for your brand? Accredited brands are allowed to display The Good Shopping Guide mark, showcasing to consumers that it is an ethical and sustainable brand. Please have a look at our Ratings Tables to learn about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification. Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating