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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Astonish laundry detergent ethical and sustainable? 

Created in the United Kingdom, Astonish is an above-benchmark brand within The Good Shopping Guide’s Ethical Laundry Detergents sector.

Because Astonish has a top score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table, it is considered an ethical laundry detergent brand. As a result, Astonish is eligible for Ethical Accreditation.  All Astonish needs to do to receive the use of our ethical logo is get in touch and apply. When The Good Shopping Guide receives Astonish’s application, it will be offered the use of our logo, as well as some tips on how to improve even further.

Are you interested in finding out how other laundry detergent brands rank against Astonish within the Ethical Laundry Detergents sector? Visit The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table. From our Ratings Tables, you can learn about the criteria that a brand must fulfil in order to achieve a top rating.

The Good Shopping Guide suggests that all brands begin incorporating more ethical and sustainable practices, taking inspiration from our top-rated brands.

What does Astonish receive a top rating for?

As a top-rated brand, Astonish receives a top rating in the majority of our categories due to its lack of negative records.

However, we are especially pleased with Astonish’s top score for our Vegetarian/Vegan category. Astonish has received certification from both The Vegetarian Society and The Vegan Society, proving that it is a vegetarian-friendly brand of laundry detergent.

What does Astonish receive a bottom rating for? 

Unfortunately, Astonish receives a bottom rating for our Environmental Report category.

Astonish has an Eco Care page which mentions that the brand is cruelty-free and vegan. It also briefly touches on waste and recyclable packaging. However, there is little detail and the page lacks evidence of progress or additional targets.

What can Astonish do to improve its score? 

The above benchmark score that Astonish receives on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table is the outcome of an assessment of multiple ethical criteria.

Because Astonish’s score meets the minimum ethical benchmark in the Ethical Laundry Detergents sector, The Good Shopping Guide suggests that it applies for Ethical Accreditation. When we have received Astonish’s application,  it will be offered the use of our ethical mark.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating