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Ethical brand ratings and accreditation since 2001

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Avalon Organics

How ethical is Avalon Organics?

Avalon Organics is a brand of hair care products which has a below-benchmark score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table. Although Avalon Organics has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Avalon Organics if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Shampoo & Conditioner sector.

What does Avalon Organics do?

Avalon Organics was founded in 1994 and states that its mission is to make natural, effective skincare designed to work with a holistic and sustainable lifestyle. It is now owned by the Hain Celestial Group Inc.

In which areas does Avalon Organics perform poorly?

Avalon Organics was marked down under our criteria for GM as the brand’s parent company states that there is a usage of GMOs in its food products. It also gets a bottom score for Irresponsible Marketing as Hain Celestial recently faced a lawsuit in New York for claims that marketing for its premium baby foods were misleading.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Avalon Organics’s record

We found no past criticisms of Avalon Organics.

In which areas does Avalon Organics score well for its ethics?

Avalon Organics scores well for Animal Welfare as it has a robust statement regarding animal testing on its website. Avalon Organics also gets a good score for its Environmental Report as Hain Celestial’s ESG Report 2022 contains numerous goals and evidence of progress. We found no criticisms relating to Nuclear Power, Fossil Fuels, Armaments, Irresponsible Marketing or Political Donations, so Avalon Organics scores well for these criteria.

How can Avalon Organics improve its ethical rating?

The below-benchmark score that Avalon Organics is awarded with on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Avalon Organics has some issues to resolve, including its lack of Vegetarian certification and use of GMOs. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Avalon Organics some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating