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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is BACARDI? 

BACARDI is included in The Good Shopping Guide‘s Spirits Ethical Ratings Table. BACARDI has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. BACARDI might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

More information on the issues this industry faces may be found in The Good Shopping Guide to Ethical Spirits brands. Then, in our Spirits Ethical Ratings Table compare it to other brands.

What does BACARDI do?

BACARDI was founded in 1862 by Don Facundo Bacardi Massó. The brand now sells a wide variety of flavoured, spiced and dark rum but is mostly recognised for its classic white rum. You can read more on the history of BACARDI rum here.

For which criteria does BACARDI perform poorly? 

BACARDI received a low rating for its lack of certified-Organic products and certified-Vegan alcohol, as well as donating over $258k in recent election cycles. The brand also received a middle rating as despite having no Genetic Modification criticisms, it also has no policy clearly stating that this brand is against the usage of GMOs in production.

In what areas does BACARDI score well for its ethics?

BACARDI receives a high score for its Environmental Report, the brand’s sustainability page has targets for 2023 and onwards including evidence of its progress. These sustainability goals can be found here. However, the brand’s ESG report includes more detail on these targets.

BACARDI also received a high rating in our Nuclear, Fossil Fuel, Armaments and Animal Welfare research categories, with no Public Record Criticisms.

How can BACARDI improve its Ethical Rating?

BACARDI might apply for Ethical Accreditation for more detailed guidance on how to improve its sustainability and ethical business practice. The Ethical Rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals.

BACARDI may improve its rating and fulfil our fundamental ethical requirements by introducing a certified-Vegan alcohol range and ceasing all Political Donations to avoid affiliation with any political views and issues.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a spirits company that places ethics high on its priority list? Contact us to learn more, or complete our short form for an initial sustainability evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating