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Ethical brand ratings and accreditation since 2001

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Barking/Meowing Heads

How ethical are Barking and Meowing Heads?

Barking Heads and Meowing Heads, two brands owned by Inspired Pet Nutrition, are amongst The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses. Barking Heads specialises in dog food, whilst Meowing Heads focuses on cat food. 

The brands receive an excellent Good Shopping Guide ethical score in our Ethical Cat & Dog Food Ratings Table and therefore successfully pass our ethical benchmark.

We encourage other companies in the Cat & Dog Food sector to follow Barking and Meowing Heads’ example and adopt more ethical policies and practices.

In which areas do Barking and Meowing Heads perform well?

Barking and Meowing Heads perform well across the majority of our ethical criteria. 

The brands have a published Environmental Policy on their websites, which outlines their commitments to reducing their carbon footprint and adopting more sustainable packaging options. Barking and Meowing Heads therefore receive a top rating under our Environmental Report research category.

Moreover, the brands receive 100% in the Animal section of our assessment, due to their strong opposition to animal testing (on caged animals) and the incorporation of plant-based products into their businesses.

Additionally, due to their  exemplary ethical practices, Barking Heads and Meowing Heads receive a top rating in the Ethical Innovator criterion, which is only awarded to brands with the highest ethical standards.

What makes Barking and Meowing Heads so sustainable?

Barking and Meowing Heads have a wide range of sustainable initiatives that further the brands’ ethical status. Their products are made from high-quality nutritional ingredients, such as probiotics, Omega-3, and slow-release carbohydrates. 

Barking and Meowing Heads are also involved in charity work centred around animal welfare. This includes a partnership with Blue Cross and The Trussell Trust to support vulnerable pet owners, as well as working with Rushton Dog Rescue, a charity that helps rehome abused and abandoned dogs.

How did Barking and Meowing Heads attain Ethical Accreditation? 

Barking and Meowing Heads has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Barking and Meowing Heads are subject to an annual review to ensure the companies maintain high ethical standards.

As a result, Barking and Meowing Heads are permitted to use our Good Shopping Guide Ethical logo, which certifies the brands’ ethical status and allows consumers to recognise them as ethical brands. 

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating