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Ethical brand ratings and accreditation since 2001

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Is Bassetts an ethical vitamin and supplement brand? 

Bassetts is a below-benchmark brand within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector due to its low score.

As it does not yet reach our minimum ethical benchmark, Bassetts cannot be classified as an ethical vitamin and supplement brand.

Despite this, The Good Shopping Guide still encourages Bassetts to get in touch so we can offer some advice on how to improve its low rating.

Do you want to find out how other brands compare against Bassetts within the Ethical Vitamins & Supplements Sector? Visit The Good Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.  Our Ratings Table can help you to learn about the criteria that our top-rated brands have met to reach our minimum ethical benchmark.

The Good Shopping Guide suggests that all brands follow the example set by our top-rated brands and begin to introduce more sustainable practices.

What does Bassetts receive a top rating for?

Mondelēz International, Bassetts’ parent company has a recent ESG Report titled ‘Snacking Made Right’. The report contains targets on environmental issues such as carbon emissions, packaging and water, as well as progress.

Because of this, Bassetts receives a top rating for our Environmental Report category.

Are Bassetts vitamins vegetarian friendly?

Unfortunately, Bassetts vitamins are not vegetarian or vegan friendly as they contain gelatine.

As a result, Bassetts receives a bottom rating for our Vegetarian/Vegan category.

What can Bassetts do to improve its score? 

Bassetts’ below benchmark score within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector is the outcome of an assessment of a variety of ethical criteria.

Although it has a below-benchmark score in the Ethical Vitamins & Supplements Sector, we still recommend that Bassetts get in touch and apply for Ethical Accreditation. When we receive its application, The Good Shopping Guide will offer Bassetts some advice on how to improve its bottom scores. If Bassetts follow our advice, it could see itself becoming one of our best supplement brands.

Did you know that your Vitamin and Supplement brand could benefit from Ethical Accreditation? Accredited brands are able to proudly display The Good Shopping Guide logo, showcasing to consumers that it is an ethical and sustainable brand. Our Ratings Tables can show you which other brands within the Ethical Vitamins & Supplements Sector have been awarded with our ethics and sustainability certification. Would you like to find out more? Please contact us or fill out a Free Initial Assessment form.















Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating