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Ethical brand ratings and accreditation since 2001

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How ethical is Baumatic?

Baumatic is an appliance brand which was originally founded in Italy and is now owned by the Hoover Candy Group.

Baumatic has been given a below-benchmark score on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Baumatic make progress in future.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does Baumatic perform poorly?

Haier Group, Baumatic’s parent company, has an ESG Report which contains several targets in different areas including carbon emissions and recycling. However, the carbon emissions targets are out of date and therefore no longer relevant, so Baumatic gets a middle rating for its Environmental Report. Within Haier Group’s ESG Report, there is mention of child labour and human rights. However, the information contained lacks detail and no official Code of Conduct could be found, so a  bottom score is awarded for Code of Conduct.

Baumatic is also given a bottom rating for Political Donations as parent company Haier donated an amount above our minimum threshold in recent election cycles. Find out more about how we rate by exploring our ethical criteria.


In which areas does Baumatic score well for its ethics?


We found no criticisms of Baumatic relating to; Nuclear Power, Fossil Fuels, Animal Welfare or Armaments, so it scores well for these criteria.

How can Baumatic improve its ethical rating?

The below-benchmark score that Baumatic is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Baumatic has some issues to resolve including its poor Code of Conduct.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating