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Ethical brand ratings and accreditation since 2001

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Is Baxters an ethical and sustainable soup brand? 

Founded in 1868 in Scotland, Baxters is a brand that sells various products including canned soup. Unfortunately, Baxters’ score within The Good Shopping Guide’s Ethical Soup sector does not currently meet our minimum ethical benchmark. As a result, Baxters cannot yet be classed as an ethical soup brand.

Even though Baxters has a low score on the Soup Ethical Ratings Table, we still encourage it to apply for Ethical Accreditation. Once The Good Shopping Guide has received its application, Baxters will be offered tips on how to improve its score to become a more ethical and sustainable brand.

Are you interested in finding out how other brands rank against Baxters within the Ethical Soup sector? Have a look at the Soup Ethical Ratings Table. The Good Shopping Guide’s Ratings Tables can help you gain further insight into the criteria that a brand must fulfil to be awarded with a top score.

The Good Shopping Guide encourages all brands to begin introducing more ethical and sustainable policies like our top-rated brands.

Is Baxters a vegetarian-friendly brand?

Because Baxters has products certified by The Vegetarian Society, it receives a top rating in our Vegetarian/Vegan category.

Does Baxters have an Environmental Report?

Unfortunately, Baxters fails to share any environmental or sustainability information on its website. As a result, Baxters receives a bottom rating for our Environmental Report category.

What can Baxters do to improve its score? 

The below benchmark score that Baxters receives on The Good Shopping Guide’s Soup Ethical Ratings Table is the outcome of an evaluation of multiple ethical criteria.

Although Baxters does not meet the minimum ethical benchmark in the Ethical Soup sector, we still encourage it to apply for Ethical Accreditation.  When The Good Shopping Guide has received Baxters’ application, we will provide it with some tips on how to improve its score.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating