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Ethical brand ratings and accreditation since 2001

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Bay’s Kitchen

What does Bay’s Kitchen do?

Born out of frustration with the lack of IBS-friendly foods on the market, Bay Burdett founded Bay’s Kitchen, a brand that sells a range of products including soups. Bay’s Kitchen has a below-benchmark score within The Good Shopping Guide’s Ethical Soup sector and therefore cannot be classed as an ethical brand.

Are you interested in seeing how Bay’s Kitchen ranks against other brands within the Ethical Soup sector? Visit the Soup Ethical Ratings Table. The Good Shopping Guide’s Ratings Tables can help you gain further insight into the criteria that a brand must fulfil to be awarded with a top score.

The Good Shopping Guide suggests that all brands begin to introduce more ethical and sustainable practices, taking inspiration from our top-rated brands like Bay’s Kitchen.

What does Bay’s Kitchen receive a top rating for?

Despite its below-benchmark score, Bay’s Kitchen does receive a top rating in some categories.

For instance, the brand receives a top rating in the Vegetarian/vegan category, as it has products certified by The Vegetarian Society.

What does Bay’s Kitchen receive a bottom rating for?

Due to the lack of sufficient sustainability information on the Bay’s Kitchen website, the brand receives a bottom rating in the Environmental Report category.

Additionally, Bay’s Kitchen receives a bottom rating in the Organic criterion, as it does not have any organic products within its range.

What can Bay’s Kitchen do to improve its score? 

The below-benchmark score that Bay’s Kitchen receives in The Good Shopping Guide’s Ethical Soup sector is the result of a consideration of multiple ethical criteria.

In order to increase its score and meet our ethical benchmark, Bay’s Kitchen should look to improve its rating in several categories. This includes displaying clear environmental commitments on its website and adopting organic-certified products.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating