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Ethical brand ratings and accreditation since 2001

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BEAR Alphabites

How ethical is BEAR Alphabites?

BEAR Alphabites is a brand of breakfast cereals owned by Lotus Bakeries N.V. which has a good score on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table.

With a high GSG score, BEAR Alphabites can be considered an ethical brand. BEAR Alphabites hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Breakfast Cereals sector to follow BEAR Alphabites’ example and adopt more ethical policies and practices.

What does BEAR Alphabites do?

BEAR Alphabites is a multigrain breakfast cereal aimed at children but that does not contain a lot of the usual sugars of childrens’ cereals.

In which areas does BEAR Alphabites perform well?

BEAR Alphabites performs well for its Environmental Report, as its parent company, Lotus Bakeries, has reports available which contain targets for packaging, carbon emissions and more. It also has a non-GMO statement so scores well in this area also.

We found no criticisms of BEAR Alphabites relating to Nuclear, Fossil Fuels, Animal Welfare or Political Donations so BEAR Alphabites receives a high score for these criteria. Find out more about our ethical criteria.

What can BEAR Alphabites do to improve its score?

The above benchmark score that BEAR Alphabites is awarded on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table is the result of an evaluation of multiple ethical criteria.

As BEAR Alphabites already receives a top score in the Ethical Breakfast Cereals sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, BEAR Alphabites will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating