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Ethical brand ratings and accreditation since 2001

Brand Ratings Table

BFree

How ethical is BFree?

BFree is a bread brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Bread Ratings Table. With a low GSG score, BFree cannot be considered an ethical brand.

We encourage BFree to follow the example of high-scoring companies in the Ethical Bread sector  and adopt more ethical policies and practices.

What does BFree do?

BFree bakery was founded in 2011 to produce wheat-free bread and bakery products.

In which areas does BFree perform well?

We found no criticisms relating to Palm Oil, Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments therefore BFree scores well across these criteria. Find out more about our ethical criteria.

In which areas does BFree perform poorly?

BFree receives a bottom rating in the Environmental Report category, as it does not publish any information on its sustainability initiatives or targets for improving its impact on the environment.

What can BFree do to improve its score?

The below benchmark score that BFree is awarded on The Good Shopping Guide’s Ethical Bread Ratings Table is the result of an evaluation of multiple ethical criteria.

However we would encourage BFree to gain Organic certification and improve its environmental reporting practices in order to increase its score. If BFree applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

61
65

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Poor

  • Genetic Modification

    Acceptable

  • Organic

    Poor

  • Fossil Fuels

    Good

  • Palm Oil Free

    Acceptable

  • Packaging

    Poor

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating