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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Does Biona produce ethical and sustainable soup? 

Within The Good Shopping Guide’s Ethical Soup sector, Biona is a top-rated brand with an above benchmark score.

Because of this, Biona is eligible for Ethical Accreditation, all it needs to do is contact us to apply. Once The Good Shopping Guide has received its application, Biona will be offered the use of our mark, as well as some advice on how to enhance its score to rise even further on our Ratings Tables.

Would you like to find out how Biona ranks against other brands within the Ethical Soup sector? Have a look at the Soup Ethical Ratings Table. The Good Shopping Guide’s Ratings Tables can help you gain further insight into the criteria that our top-rated brands have fulfilled.

All brands are encouraged by The Good Shopping Guide to introduce more ethical and sustainable practices, taking inspiration from our top-rated brands like Biona.

What does Biona receive a top rating for?

As a top-rated brand, Biona receives a top score in the majority of our categories.

However, we are especially impressed with Biona’s top rating for our Genetic Modification category. On its website, Biona shares a statement which confirms that it does not use any genetically modified ingredients in its products.

Does Biona have an Environmental Report?

Biona’s parent company Windmill Organics has a page titled ‘What We Stand For’ which discusses the brand’s ethical ethos such as vegan and organic products. The brand also shares its various certifications such as Bio Fair Organic Fair Trade.

However, since Biona does not share an Environmental Report containing any sustainability or environmental targets, it receives a middle rating in this category.

What can Biona do to improve its score? 

The above benchmark score that Biona receives in The Good Shopping Guide’s Ethical Soup sector is the result of a consideration of multiple ethical criteria.

As Biona already meets the minimum ethical benchmark on the Soup Ethical Ratings Table, it is encouraged to apply for Ethical Accreditation.  After The Good Shopping Guide has received Biona’s application, we will provide it with some advice on how to improve its score further before offering it the use of our mark.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating