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Ethical brand ratings and accreditation since 2001

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How ethical is Biona?

Biona is a food brand which has a good score on The Good Shopping Guide’s Ethical Vegan & Vegetarian Foods Ratings Table.

With an above-benchmark GSG score, Biona can be considered an ethical brand. Biona hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Vegan & Vegetarian Foods sector to follow Biona’s example and adopt more ethical policies and practices.

What does Biona do?

Biona is a plant-based food brand which has been in operation for over thirty years. It was founded in London as a granola brand and sold from the founders’ pioneering organic food shop, Windmill Wholefoods. Biona now produces a huge range of ingredients and foodstuffs from cereals to meat alternatives.

In which areas does Biona perform well?

Biona performs well for its Environmental Report, as it has a ‘What We Stand For’ page detailing how its products are vegetarian/vegan and organic. There is also an ‘Our Mission’ page on Biona’s website with information on the history of the brand and its commitment to reducing single-use plastic and its ethical and sustainable supply chain. In addition, Biona’s parent company, Windmill Organics, states that all of its brands are GMO free.

We found no criticisms of Biona relating to; GM, Organic, Nuclear, Fossil Fuels, Animal Welfare, Vegetarian, Political Donations or Armaments, therefore the brand scores well for these criteria. Find out more about how we rate.

What can Biona do to improve its score?

The above benchmark score that Biona is awarded on The Good Shopping Guide’s Ethical Vegan & Vegetarian Foods Ratings Table is the result of an evaluation of multiple ethical criteria. As Biona already receives a top score in the  Ethical Vegan & Vegetarian Foods sector, we encourage it to get in touch and apply for Ethical Accreditation, after which it will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating