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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

BlanX

Is BlanX an ethical toothpaste brand? 

BlanX is a brand of whitening toothpaste which utilises Arctic Lichen in its products.

BlanX receives an acceptable score in The Good Shopping Guide’s Ethical Toothpaste Sector and therefore meets our minimum ethical benchmark.

Do you want to see how other popular brands compare against BlanX within the Ethical Toothpaste Sector? Visit the Toothpaste Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can help you to find out more about the criteria that our top-rated brands have fulfilled to meet our minimum ethical benchmark.

What does BlanX have a top rating for?

Due to its lack of negative criticisms, BlanX receives a top rating for our Genetic Modification, Political Donations and Irresponsible Marketing categories.

What does BlanX have a bottom rating for? 

As BlanX does not have any products certified as organic and therefore receives a bottom rating for our Organic criterion.

What can BlanX do to improve its score? 

BlanX’s above benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector is the result of an evaluation of multiple ethical criteria.

In order to improve its rating further, BlanX should work on its bottom rating in the Organic category, as well as its middle ratings for Animal Welfare and Vegetarian/vegan.

Were you aware that your toothpaste brand could benefit from Ethical Accreditation? Our accredited brands can proudly display our logo, demonstrating to consumers that its products are ethical and sustainable. The Good Shopping Guide’s Ratings Tables can show you which other brands within the  Ethical Toothpaste Sector have achieved our ethics and sustainability certification. If you would like some more information, get in touch or fill out a free initial assessment form.

Ethical performance in category

0

GSG score

75
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Acceptable

  • Vegetarian/Vegan Verified

    Acceptable

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating