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Ethical brand ratings and accreditation since 2001

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Is Bold laundry detergent ethical and sustainable? 

Owned by The Procter & Gamble Company, an American consumer goods corporation, Bold is a popular laundry detergent brand.

Despite its popularity, Bold regrettably receives a below-benchmark brand within The Good Shopping Guide’s Ethical Laundry Detergents sector. Since Bold does not meet the minimum ethical benchmark score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table, it is not classified as an ethical laundry detergent brand. Because of this, Bold is not eligible for Ethical Accreditation.  However, The Good Shopping Guide encourages Bold to get in touch to apply. When we have received Bold’s application, we will offer it some advice on how to enhance its score.

Would you like to find out how other popular brands rate against Bold within the Ethical Laundry Detergents sector? Visit the Laundry Detergents Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can gain further insight into the criteria that our top-rated brands have fulfilled to achieve a top rating.

The Good Shopping Guide suggests that all brands follow in the footsteps of our top-rated brands and introduce more ethical and sustainable practices.

Does Bold have an Environmental Report? 

For The Good Shopping Guide’s Environmental Report category, Bold is awarded with a top rating.

Bold’s parent brand, The Procter & Gamble Company has a recent Citizenship Report which contains environmental and sustainability targets.

Is Bold a cruelty-free laundry detergent brand?

Unfortunately, Bold receives a bottom rating for our Animal Welfare category.

The Procter & Gamble Company states that it uses animal testing for its products when ‘required by law.’

What can Bold do to improve its score? 

Bold’s below benchmark score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table is the result of an evaluation of multiple ethical criteria.

Since Bold’s score does not meet the minimum ethical benchmark in the Ethical Laundry Detergents sector, it is not considered to be an ethical brand. However, The Good Shopping Guide still encourages it to apply for Ethical Accreditation. Once we have received Bold’s application, we will offer it some tips on how to enhance its score and become a more ethical brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating