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Ethical brand ratings and accreditation since 2001

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How ethical is Booja Booja?

Booja Booja is a brand of ice cream owned by The Booja-Booja Company Ltd which has a good score on The Good Shopping Guide’s Ethical Ice Cream Ratings Table.

With a GSG score of 98, Booja Booja can be considered an ethical brand. Booja Booja hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ice Cream sector to follow Booja Booja’s example and adopt more ethical policies and practices.

What does Booja Booja do?

Booja Booja is a brand of vegan, organic truffles and ice cream. It was launched in 1999 with a range of truffles, and launched a range of vegan ice cream in 2007.

In which areas does Booja Booja perform well?

Booja Booja performs well for its Environmental Report thanks to a detailed FAQ page, which includes information on packaging and other issues. There is also a page on the website titled  ‘The Essence of Booja Booja’ which details the company’s history and ethos.

Booja Booja is completely Organic with Soil Association certification, is also certified by The Vegan Society, and also scores highly across our criteria for Nuclear, Fossil Fuels, Animal Welfare, Political Donations and Armaments.

On top of this, Booja Booja has been awarded top marks for our Ethical Innovator criterion due to its clear ethical ethos. Find out more about our ethical criteria.

What can Booja Booja do to improve its score?

The above benchmark score that Booja Booja is awarded on The Good Shopping Guide’s Ethical Ice Cream Ratings Table is the result of an evaluation of multiple ethical criteria.

As Booja Booja already receives a top score in the Ethical Ice Cream sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Booja Booja will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating