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Ethical brand ratings and accreditation since 2001

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How ethical is Breville?

Breville is an Australian appliance brand which was established in 1932 to manufacture radios, and branched into making mine detectors during World War II. The brand began manufacturing kitchen appliances in the 1960s.

Breville has been given a below-benchmark score on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Breville make progress in future.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does Breville perform poorly?

Breville is given a bottom rating for Political Donations as parent company Newell Brands, donated an amount higher than our minimum threshold in recent election cycles. It gets a middle rating for Human Rights, as Newell was given a low score in As You Sow’s recent report on the sourcing of conflict minerals from Democratic Republic of the Congo.

Find out more about how we rate by exploring our ethical criteria.


In which areas does Breville score well for its ethics?

Breville scores well for its Environmental Report and Code of Conduct, as Newell has a Sustainability Goals section on its website with targets and evidence of progress, and a robust Code of Conduct covering working hours and child labour.

We found no criticisms of Breville relating to; Nuclear Power, Fossil Fuels, Animal Welfare, or Armaments, so it scores well for these criteria.

How can Breville improve its ethical rating?

The below-benchmark score that Breville is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Breville has some issues to resolve including its high level of Political Donations.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating